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Fragrance Family: Citrus Aromatic
Key Notes: Lime, Ginger, Eucalyptus, Rose, Orchid, Jasmine, Woody Notes, Amber
Launched: 2020
Experience it
Atkinsons 44 Gerrard Street bursts open with a lively blend of lime, zesty and sparkling, paired with spicy fresh ginger and cool eucalyptus for an unmistakably vibrant start. As it develops, elegant floral notes of rose, orchid, and jasmine bloom softly beneath the citrus brightness, adding refinement and depth. The dry-down settles into warm woody notes and smooth amber, creating a glowing, modern finish that feels energizing, stylish, and effortlessly cosmopolitan.
Perfect for
Occasions: Daily wear, travel, creative workspaces, brunches, stylish city outings
Season: Spring, Summer; also refreshing in mild Fall weather
Gender: Unisex
Performance
Longevity: 6-8 hours
Projection: Moderate with fresh, uplifting radiance
Why you'll love it
44 Gerrard Street celebrates the energy of London's Chinatown-playful, bright, dynamic, and full of life. Crisp lime and ginger give it an instant spark, while delicate florals and warm amber soften the edges for a balanced, modern signature. Perfect for those who want a fragrance that is refreshing, elegant, and full of personality.
Make it yours
Wear this scent when you want to feel refreshed, awakened, and stylish. It's the perfect companion for busy city days, warm afternoons, or anytime you want a clean, modern lift.